Charleston-specific plaintiff market intelligence: tri-county respondent panels, local firm recognition data, juror sentiment baselines, and damages anchoring research. Built for Charleston PI firms, mediators, and plaintiff-side litigation teams.
Charleston subscribers get full access to our local intelligence library. Each chapter is fielded with verified Charleston-tri-county respondents and updated as new data lands.
Brand recognition (aided and unaided), firm trust scores, "who would you call first" data, advertising-effectiveness analysis, and competitive positioning across 11 Charleston PI firms.
Tort reform sentiment, insurance attitudes, default plaintiff/defendant lean, attitudes toward damages awards, jury duty attitudes, and demographic predictors of plaintiff sympathy.
How Charleston respondents anchor on dollar amounts in the abstract — open-ended damages valuations across injury types, anchored evaluations at multiple price points, ceiling sensitivity for verdict size.
How Charleston respondents react to defendant type — local business vs. national chain vs. government entity vs. hospital — across identical fact patterns.
How Charleston respondents react to plaintiff demographics and characteristics — age, occupation, prior claims history, family structure — across identical fact patterns.
Full case-pattern study including liability lean, decisive facts, damages anchoring (open-ended and anchored to medicals), and verdict spread by liability lean. The reference engagement that established Fast Focus methodology.
Our Q2 2026 Charleston PI Marketing poll reveals a meaningful gap between which firms Charleston residents recognize and which firms they would actually call if they needed a personal injury attorney tomorrow.
Aided recognition is broad. But unaided recall — the firms respondents named without prompting — and "who would you call first" data tells a different story. The full report includes:
Our Charleston Premises Liability reference study tested a contested slip-and-fall fact pattern with 100 verified Charleston-tri-county respondents. The findings demonstrate why liability lean matters as much for damages as it does for verdict.
The full reference study (11 pages) is available to subscribers and includes complete demographic crosstabs, verbatim respondent quotes by liability lean, fact-by-fact sentiment analysis, and strategic implications for similar fact patterns.
Fast Focus per-engagement custom research is available to any Charleston firm — no subscription required. Same pricing for everyone.
Test a fact pattern at intake. Anchor a damages range. Get juror reaction to your demand framing.
Test new ad creative against your current spot. Compare two liability theories. A/B competing intake scripts.
Larger sample, demographic crosstabs, jury archetype profiles. Mediation prep, brand positioning, voir dire planning.
Multi-survey programs. Voir dire profiling, opening statement testing, demonstrative testing.
Charleston is our first live market because we know it. Sean Hall, J.D., is a Charleston-based legal researcher and Charleston School of Law graduate (May 2026). Our respondent panels target Charleston, Berkeley, and Dorchester counties — not generic Lowcountry, not statewide South Carolina. The Charleston jury pool. The Charleston market. The Charleston PI ecosystem.
Tri-county targeting (Charleston, Berkeley, Dorchester) ensures respondents reflect the actual jury pool composition for Charleston-area cases.
Built by someone who has worked in the Charleston PI marketing ecosystem and graduated from Charleston School of Law. Familiar with the local firm landscape, judges, mediators, and case dynamics.
Charleston library updated monthly. Quarterly State of Charleston PI reports synthesize trends, brand tracker updates, and market dynamics.